We all know that the elephant in the room for clinical research studies is patient recruitment in general, along with patient retention and population diversity. In addition, increased competition for patients between study sites has become a challenge as well.
Recently, PPD, Thermo Fisher Scientific’s clinical research business, surveyed more than 150 decision-making leaders at pharmaceutical and bio tech companies around the globe to collect key insights on the state of the evolving drug development industry. (1)
In the same survey, PPD also gained insight into the top five opportunities areas for drug developers. The third ranking opportunity out of 5 was:
Synchronize the Missing Piece of the Puzzle
In this business the only thing that all parties need is enrolled patients. CentricGEO™ is the missing piece of the process in reaching patients and having them screened for potential enrollment. Sites, networks, and pharma have numerous options to contribute to the recruitment process, which must be synchronized end-to-end to bring the full potential of the entire process.
Relying on one step in the process does not bring the enrollment program to its full potential. CentricGEO™ can be coupled with other programs in the process of identifying potential patients, location, demographics and more. In my view, this was the missing link - to have all technology, recruiters, outreach etc. working in concert, not sequentially, to meet or exceed enrollment targets. No one piece in the process can make or break the overall recruitment vision. Adding CentricGEO™ brings the ability to locate potential patients where they are and send the pre-screened data to the recruiters onsite. The added benefit that CentricGEO™ provides is scalability to brand within the overall strategic marketing vision for the business advancing clinical studies and bringing new therapies to market faster. There is no limit to the scope of CentricGEO™.
What if…
At CENTRICIA, we fulfill the third ranking survey opportunity by having the ability to recruit/engage patients via digital/DCT. We reach patients where they are and specialize in effective digital strategies for research health campaigns reaching diverse population groups with our platform CentricGEO™.
Learn how our expertise and platform can benefit you – contact us anytime.
Web Article Source (1 – 4): The Editors of the Insights Hub, PPD Clinical Research business of Thermo Fisher Scientific, December 19, 2022, [www.ppd.com/blog/challenges–opportunities–om=–clinical–trials], July 19, 2023.