The Missing Piece of Your Patient Recruitment Puzzle

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The Missing Piece of Your Patient Recruitment Puzzle

Discover the missing piece in patient recruitment, retention, and population diversity in patient recruitment.

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We all know that the elephant in the room for clinical research studies is patient recruitment in general, along with patient retention and population diversity.   In addition, increased competition for patients between study sites has become a challenge as well. 


Recently, PPD, Thermo Fisher Scientific’s clinical research business, surveyed more than 150 decision-making leaders at pharmaceutical and bio tech companies around the globe to collect key insights on the state of the evolving drug development industry. (1)   


  • Their number one key takeaway:  “Patient recruitment, including patient retention and population diversity, tops the list of challenges that 55% of respondents face.  One respondent shared that clinical studies are becoming larger, longer, and more complex, leading to increased competition for study centers and individual patients.” (2) 


  •  Another specific issue mentions:  “Challenges in clinical research recruitment come from several places, both participant facing, and relating to the design of the trial itself. One of the major issues is a lack of communication and presence – both internally and as outreach to the public from the clinical world.” (3)

 

In the same survey, PPD also gained insight into the top five opportunities areas for drug developers. The third ranking opportunity out of 5 was: 

 

  • Thirty-nine percent of the respondents felt that “the ability to recruit/engage patients via digital/DCT” is a top opportunity.” (4)


 

Synchronize the Missing Piece of the Puzzle


 

In this business the only thing that all parties need is enrolled patients. CentricGEO™ is the missing piece of the process in reaching patients and having them screened for potential enrollment. Sites, networks, and pharma have numerous options to contribute to the recruitment process, which must be synchronized end-to-end to bring the full potential of the entire process. 


Relying on one step in the process does not bring the enrollment program to its full potential. CentricGEO™ can be coupled with other programs in the process of identifying potential patients, location, demographics and more. In my view, this was the missing link - to have all technology, recruiters, outreach etc. working in concert, not sequentially, to meet or exceed enrollment targets. No one piece in the process can make or break the overall recruitment vision. Adding CentricGEO™ brings the ability to locate potential patients where they are and send the pre-screened data to the recruiters onsite. The added benefit that CentricGEO™ provides is scalability to brand within the overall strategic marketing vision for the business advancing clinical studies and bringing new therapies to market faster. There is no limit to the scope of CentricGEO™. 


What if…


  • You could reach hundreds of thousands of people in weeks exactly where they are – checking out at the grocery store, pumping gas, swiping on their phone, watching streaming television, or even on digital billboards and buses all while expanding the brand and recruiting potential patients simultaneously – with no PHI?


  • You could target specific underserved areas anywhere on the globe furthering outreach to all populations?


  • You have a study specific landing page with your logo going straight to your recruiters by the thousands in the correct therapeutic area and study?


  • You could geotarget and geofence specific households and the ability to view where they saw your message and even what device they used to see the brand and study nearest to them?


  • ·You reach thousands or more people in a very short amount of time staying within your budgetary requirements?


  • This missing piece results in increased screenings over time by reaching thousands of potential patients to assist your overall recruiting strategy while also increasing YOUR brand recognition?


At CENTRICIA, we fulfill the third ranking survey opportunity by having the ability to recruit/engage patients via digital/DCT.   We reach patients where they are and specialize in effective digital strategies for research health campaigns reaching diverse population groups with our platform CentricGEO™.




Learn how our expertise and platform can benefit you – contact us anytime.





Web Article Source (1 – 4):   The Editors of the Insights Hub, PPD Clinical Research business of Thermo Fisher Scientific, December 19, 2022, [www.ppd.com/blog/challenges–opportunities–om=–clinical–trials], July 19, 2023.


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