CENTRICIA developed and implemented an ad campaign aimed at raising awareness of a migraine clinical trial utilizing it's in-house programmatic advertising platform, CentricHEALTH.
The objective of the campaign was to create awareness for the migraine study and increase traffic to the study landing page along with the research site location where the trial was taking place. In order to reach potential participants where they are, we utilized mobile, connected TV (CTV) and streaming audio channels along with specific microtargeted audiences in specific geographic locations.
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Overall website traffic increased by 123% from the previous two weeks with page views increasing by 75%. The mobile device visits increased by 241% and desktop visits by 51%. The top visitor location switched from Virginia to Oklahoma and top page visited moved from Home page to Enrolling Trials. The most impressive percentage increase is the Enrolling Trials Page views which increased by 285%, from 86 views to 331 views.
The campaign provided in the first two weeks of running (which included a holiday), a substantial lift in website activity specifically increasing the desired areas intended by the targeting tactics we utilized including: targeted geolocation advertising in the OKC region with specific geofencing targets areas as well as utilizing health micro-targeting audience data specifically targeting the migraine/headache data points with a mobile display ad.
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