Leading with purpose and authenticity through the power of inclusive marketing & advertising campaigns starts within our organization.

Blog Layout

Leading with purpose and authenticity through the power of inclusive marketing & advertising campaigns starts within our organization.

CENTRICIA

Diversity, Equity and Inclusion at CENTRICIA



CENTRICIA recognizes that the sustained success of our business is dependent on the capability and performance of employees and relationships with key partners, customers, suppliers, and the communities within which we serve. As such, we have a genuine commitment to and continued focus on investing in embracing diversity, equity, and inclusion (DEI) initiatives within and outside of our organization - as an essential element of our innovation strategy. Diverse thoughts and actions are contagious, and they add significant value to the ideation process in marketing and advertising.

We take a holistic view of diversity that is anchored around diversity of thought, with difference (what makes people similar or different from one another) recognized and valued in its broadest sense, including:  


  • Employee experiences and capabilities
  • Family and cultural heritage
  • Partner/customer diverse backgrounds


It is within these broad categories that we summarize the uniqueness that everyone brings to our business.  Greater diversity enables the opportunity for employees to broaden perspectives and approaches. This enrichment of our workforce will continue to build on our business capability, increase the potential for new ways of thinking, strengthen overall business decision making and support our ability to understand and engage with our diverse customer base.

 

Commitment to Diversity, Equity & Inclusion (DEI) in Advertising Practices



At CENTRICIA, we are a culture of creativity. We strive to deliver the best in diverse and inclusive advertising campaigns reaching the populations that in the past have been underserved and underrepresented.   We constantly evolve to understand our changing audiences – and remember that diversity extends beyond race or ethnicity alone. We believe that promoting our customer’s brand image requires defining and communicating with audiences as individuals including people of all ages, socioeconomic backgrounds, races, and genders. 


Our digital media campaigns strive to add even greater diversity through developing and serving ads to:


  • Individuals with disabilities, such as physical, learning, and speech
  • Individuals with various religious affiliations such as Buddhist, Muslim, Jewish, and Christian, among others
  • People of various heights and weights, as opposed to only models of a certain body type
  • People of various socioeconomic backgrounds, representing all consumers, not just those from a certain income bracket
  • Individuals from various geographic locations, targeting a global customer base including underserved neighborhoods and populations.  


 


Practical Application


CENTRICIA’s approach to ensuring an inclusive and diverse environment is built around:


  • Our aspirations to build a high performing culture that enables and values diverse ideas, in turn creating broader business opportunities and stronger business outcomes
  • Continued focus on organizational development and recognition of the degree to which diversity is critical to business success
  • Maintaining a strong alignment between our workforce and the customer base we serve
  •  Remaining current regarding opportunities and challenges in all markets


 This approach will be practically applied across our business by:


  • Ensuring our recruitment and selection, development and talent management approaches have specific process steps to include and evaluate diversity, against business objectives
  • Encouraging the development of sustainable/transferable employee experiences and capabilities
  • Enabling the business to build deep and wide talent pools for the industry and communities within which we operate
  • Create a mix of different communication strategies to reach all people through diversity marketing and advertising techniques


Review and Measurement


At CENTRICIA we believe an inclusive working environment delivers the strongest business performance and that to be sustainable, this inclusive approach must be integrated into business operations. We will strive to continue establishing measurable objectives for achieving diversity and annually monitoring progress through:


  • Review the effectiveness and relevance of this policy
  •  Consider CENTRICIA’s workforce composition and note key insights and activity being taken to ensure strong alignment to the CENTRICIA approach and practical application
  • Provide an evaluation of our performance with respect to this policy, including the approaches and measurable objectives and the progress towards achieving those objectives.
  • Practice and recognize that diversity marketing is an ongoing process
  • Listen to our customers points of view and feedback during and after executing campaigns
  • Empower customers to create content that provides an honest reflection of diversity
  • Map out customer journeys and experiences
  • Employee a diverse marketing and support team
  • Prioritize and make data-informed decisions through MARTECH software


20 Jul, 2023
Discover the missing piece in patient recruitment, retention, and population diversity in patient recruitment.
By CENTRICIA media 30 Aug, 2022
Revolutionizing patient education, innovation and targeted healthcare messaging.
By CENTRICIA media 22 Jul, 2022
At CENTRICIA, we specialize in effective digital strategies for clinical research recruitment campaigns reaching diverse population groups - CentricHEALTH. 
More Posts
Share by: