CENTRICIA recognizes that the sustained success of our business is dependent on the capability and performance of employees and relationships with key partners, customers, suppliers, and the communities within which we serve. As such, we have a genuine commitment to and continued focus on investing in embracing diversity, equity, and inclusion (DEI) initiatives within and outside of our organization - as an essential element of our innovation strategy. Diverse thoughts and actions are contagious, and they add significant value to the ideation process in marketing and advertising.
We take a holistic view of diversity that is anchored around diversity of thought, with difference (what makes people similar or different from one another) recognized and valued in its broadest sense, including:
It is within these broad categories that we summarize the uniqueness that everyone brings to our business. Greater diversity enables the opportunity for employees to broaden perspectives and approaches. This enrichment of our workforce will continue to build on our business capability, increase the potential for new ways of thinking, strengthen overall business decision making and support our ability to understand and engage with our diverse customer base.
Commitment to Diversity, Equity & Inclusion (DEI) in Advertising Practices
At CENTRICIA, we are a culture of creativity. We strive to deliver the best in diverse and inclusive advertising campaigns reaching the populations that in the past have been underserved and underrepresented. We constantly evolve to understand our changing audiences – and remember that diversity extends beyond race or ethnicity alone. We believe that promoting our customer’s brand image requires defining and communicating with audiences as individuals including people of all ages, socioeconomic backgrounds, races, and genders.
Our digital media campaigns strive to add even greater diversity through developing and serving ads to:
Practical Application
CENTRICIA’s approach to ensuring an inclusive and diverse environment is built around:
This approach will be practically applied across our business by:
Review and Measurement
At CENTRICIA we believe an inclusive working environment delivers the strongest business performance and that to be sustainable, this inclusive approach must be integrated into business operations. We will strive to continue establishing measurable objectives for achieving diversity and annually monitoring progress through: